A Brief History: From Concept to Cultural Icon
The story of Barbie began with Ruth Handler, who co-founded Mattel in 1945. Ruth envisioned a doll that would empower girls to imagine limitless possibilities—a doll who could play any role, from a fashion model to an astronaut. Her inspiration came in 1956 during a trip to Switzerland, where she discovered Lilli, a mannequin doll. By 1959, Barbie—named after Ruth's daughter, Barbara—was born, revolutionizing the toy industry.
Initially available as a blonde or brunette in a simple swimsuit, Barbie quickly evolved. By the 1960s, she had a boyfriend (Ken), siblings, and an expanding wardrobe that allowed her to step into roles like stewardess, nurse, and even superstar icons like Marilyn Monroe and Audrey Hepburn. With each new role, Barbie inspired millions of girls to dream big—a philosophy Ruth summed up in her autobiography:
"Through Barbie, little girls could be anything they wanted. She always reflected the idea that women have choices."